Impeccable Customer Service Tip #502
When you have an off-site client meeting scheduled, be sure to check Google Maps (well enough in advance) to allow extra time for any known traffic delays.
Engineering the Customer Experience
When you have an off-site client meeting scheduled, be sure to check Google Maps (well enough in advance) to allow extra time for any known traffic delays.
“The way you do the little things is a sign of how you do the big things.”
-Brad Sugars
When a customer has unmet expectations, empathy (more than sympathy) — followed by resolution, of course — will help to remedy the perceived shortcoming.
Professional e-mail signatures are great, but can also become clutter in a thread of back-and-forth messages. It’s okay to include your signature in one or two of your messages throughout an e-mail thread, but any more than that and your recipient may feel it’s being overdone and feel annoyed at the unnecessary clutter.
When putting a client’s name or their company name in writing, verify spelling and punctuation by referencing more than just one source. Getting it right won’t necessarily impress your client … but getting it wrong could certainly make for an unfavorable impression.
While your competitors are busy embarking upon campaigns to attract new business, get busy creating impeccable customer experiences that will result in repeat business, glowing referrals, and higher-margin/higher-value revenue growth.
“The more you can learn about your customer’s true problems (as well as how they talk about those problems in natural conversation), the better.”
-Lydia Vogtne
“Customer Service” is a tired mindset that is quickly being replaced by the more holistic and creative approach of, “Customer Experience.” Companies like Disney, Nordstrom, Southwest Airlines, Starbucks, and Apple have long known the benefits of investing in the overarching customer experience. And while profitable, the return on this investment is more than monetary.
Your front-line employees are likely operating at a level of unconscious competence. This means that while they may be doing many things well, they can’t necessarily tell you what those things are .. and this is a very dangerous place to be. If your front-line people (a.k.a., the “face” of your organization) are not conscious and aware of what they’re currently doing to positively impact the customer experience, then this favorable behavior is not predictable, repeatable, or trainable. After all, how could you possibly systemize that which remains in your blind spots?
If you find yourself preparing to battle your customers, that’s exactly the circumstances you’ll end up attracting. Instead, think of customers as “future friends.”
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