Customer Experience Tip #969
For your web site(s) and printed materials, be sure your copyright dates are up to date. This not only demonstrates attention to detail, but a sense of freshness (especially if your web site still says © 1999).
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I am curious about this as I’m unclear that it really SHOULD be new every year? I’ve had people challenge me on this point.
I DO agree though, makes sense logically…
I see your point, Tony. In looking at the web sites of large corporate entities that likely pay big dollars for advisors on this kind of thing, I’m finding that they keep up to date. For what it’s worth, I choose to show the full range of “incorporated” dates (i.e., 2006 – 2016)